THE HOME SELLER PROCESS

We know what makes your home sell: How it's priced, how it shows, and how it's marketed. Selling your property is a big decision, so it's important to work with agents you can trust to get the job done perfectly.

When you choose to work with us, you're not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of. We custom tailor property marketing strategies to target where buyers are looking - both online and in person. Plus, we make listings shine with the best photography and content.

THE HOME SELLER PROCESS

We know what makes your home sell: How it's priced, how it shows, and how it's marketed. Selling your property is a big decision, so it's important to work with agents you can trust to get the job done perfectly.

When you choose to work with us, you're not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of. We custom tailor property marketing strategies to target where buyers are looking - both online and in person. Plus, we make listings shine with the best photography and content.

PREPARING TO SELL

Prepare Yourself. Although you have many memories in your home, try to see the house as a product to be marketed. This will help to prepare yourself for the things you will need to do in order to promote the house effectively.

Hire a Professional. Interview several agents and compare background, experience, personality, commission, suggested list price as well as anything else you value in a professional. Choose a real estate agent in whom you have confidence.

Familiarize Yourself on How to Price Your Home. Some things to consider when determining the price of your home: total square footage, floor plan, construction quality, condition, amenities, lot size, topography, view, landscaping, location and market conditions. Visit local open houses and compare the houses to your own as objectively as possible. Ask your agent for a Comparable Market Analysis.

Develop an Effective Marketing Plan. Work with your agent to determine the most valuable places to advertise. Ask your agent to put a for-sale sign on the property, input the property in the Multiple Listings Service, create flyers as well as advertise on their website and in local newspapers and real estate magazines.

Develop an Effective Marketing Plan. Work with your agent to determine the most valuable places to advertise. Ask your agent to put a for-sale sign on the property, input the property in the Multiple Listings Service, create flyers as well as advertise on their website and in local newspapers and real estate magazines.

PREPARING TO SELL

Prepare Yourself. Although you have many memories in your home, try to see the house as a product to be marketed. This will help to prepare yourself for the things you will need to do in order to promote the house effectively.

Hire a Professional. Interview several agents and compare background, experience, personality, commission, suggested list price as well as anything else you value in a professional. Choose a real estate agent in whom you have confidence.

Familiarize Yourself on How to Price Your Home. Some things to consider when determining the price of your home: total square footage, floor plan, construction quality, condition, amenities, lot size, topography, view, landscaping, location and market conditions. Visit local open houses and compare the houses to your own as objectively as possible. Ask your agent for a Comparable Market Analysis.

Develop an Effective Marketing Plan. Work with your agent to determine the most valuable places to advertise. Ask your agent to put a for-sale sign on the property, input the property in the Multiple Listings Service, create flyers as well as advertise on their website and in local newspapers and real estate magazines.

Develop an Effective Marketing Plan. Work with your agent to determine the most valuable places to advertise. Ask your agent to put a for-sale sign on the property, input the property in the Multiple Listings Service, create flyers as well as advertise on their website and in local newspapers and real estate magazines.

BUY OR SELL FIRST

There are many instances when someone is purchasing a second home. Sometimes the real estate investor is purchasing a second home as an investment property but many times the homeowner is buying the second house as their new primary residence. When this is the case, it is important to figure out whether to buy the new property or sell the old real estate first.

Many times a change in careers or even a promotion will force someone to move in order to keep their job or improve their lot in life. If the person is already a homeowner, they will be forced to sell one home and will likely buy another piece of real estate in their new hometown.

If this is the case, most companies or corporations will provide some type of housing assistance. While it may not be enough to purchase a brand new home right away, it will at least make provisions for the homeowner to be able to survive until a new property can be located.

If the current real estate investor does have the financial capital to invest in a new home, it may be a wise choice simply due to the increased deductions and savings on taxes at the end of the year. Not everyone is going to be in a financial position where they are capable of maintaining all of the financial responsibilities of owning two households at the same time.

Listing the current home with a qualified realtor will often produce better results for the average person. By selling the current home, they are released from any mortgage payments or other financial obligations in respect to that house. They will also come out ahead financially if they have managed to build up any equity in the value of the home. This added boost to their discretionary disposable income is known as a capital gains income. There is usually a two-year period in which they can reinvest that money without being penalized on their taxes at the end of the year. That additional money can then be used to assist with the cost of living in a rental unit while the real estate investor seeks out a new ideal piece of real property where they can safely reinvest their capital gains.

Whether to buy a new home or sell the old home is going to depend on the financial portfolio of the individual real estate investor. As a general rule, if the financial means are available, then purchasing a new home first is often the best choice. Since that kind of financial freedom is not available to everyone, the reality of the situation is that for most real estate investors, it will be wise to find a good realtor and sell the old property before purchasing a new home.

COMMON SELLERS MISTAKES

You're selling your home! It won't be long before you're trading the house keys for a sweet pile of money to fund your next great adventure.

But a home is one of the most expensive items you'll ever sell. So protect yourself from common home-selling mistakes by knowing what to watch out for ahead of time.

1. Selling It By Yourself

This is a big one. Not using a real estate agent, or going the "For Sale by Owner" (FSBO) route, is a massive home-selling mistake. Do you save yourself from paying a commission to an agent? Sure. But you could miss the chance to make a whole lot more money. In fact, the latest data shows the typical FSBO home sold for nearly $218,000 compared to more than $242,000 when sold by a realtor. That's a $24,000 difference! Most sellers already know it's a mistake to sell solo. Last year, less than 10% of all sellers sold their home by themselves compared to the 90% who used an agent

2. Pricing It Wrong

Pricing a home can be tricky! If you price it too low, you could miss out on thousands of dollars in profit. Price it too high and you could turn away serious buyers or run the risk of wasting weeks or months before you have to reduce the price to get an offer. Don't trust the internet. Setting the right price from the start can make all the difference in how quickly you sell your home and how much money ends up in your pocket at the closing table.

3. Using Listing Photos That Look Bad

These days, buyers cruise for homes from the couch. In fact, more than half of all buyers who purchased a home last year found theirs online. So if your online photos look like you took them with a camera phone in five minutes, you'll lose buyer interest before they ever pull up to the curb. That's why it's important to work with an experienced pro who knows how to make your home shine on camera. You'd be amazed at the difference the correct lighting and a wide-angle lens can make!

4. OVERPRICING: This is the number one mistake sellers make

We know you want to get the best possible price for your home in the shortest amount of time. We know you want to build a room to negotiate. We also know this market. We know what has sold and for how much. We have come to the negotiating table many, many times. We watch national trends closely and local Tampa Bay trends even more closely. Frankly, it is in OUR best interest to get you the best price you can get. We will bring you comparative listings and sold comps to corroborate our pricing recommendation. Finally, we know that pricing your property competitively will get it sold sooner, and that experience has confirmed that selling early almost always means selling at a higher price

COMMON SELLERS MISTAKES

You're selling your home! It won't be long before you're trading the house keys for a sweet pile of money to fund your next great adventure.

But a home is one of the most expensive items you'll ever sell. So protect yourself from common home-selling mistakes by knowing what to watch out for ahead of time.

1. Selling It By Yourself

This is a big one. Not using a real estate agent, or going the "For Sale by Owner" (FSBO) route, is a massive home-selling mistake. Do you save yourself from paying a commission to an agent? Sure. But you could miss the chance to make a whole lot more money. In fact, the latest data shows the typical FSBO home sold for nearly $218,000 compared to more than $242,000 when sold by a realtor. That's a $24,000 difference! Most sellers already know it's a mistake to sell solo. Last year, less than 10% of all sellers sold their home by themselves compared to the 90% who used an agent

2. Pricing It Wrong

Pricing a home can be tricky! If you price it too low, you could miss out on thousands of dollars in profit. Price it too high and you could turn away serious buyers or run the risk of wasting weeks or months before you have to reduce the price to get an offer. Don't trust the internet. Setting the right price from the start can make all the difference in how quickly you sell your home and how much money ends up in your pocket at the closing table.

3. Using Listing Photos That Look Bad

These days, buyers cruise for homes from the couch. In fact, more than half of all buyers who purchased a home last year found theirs online. So if your online photos look like you took them with a camera phone in five minutes, you'll lose buyer interest before they ever pull up to the curb. That's why it's important to work with an experienced pro who knows how to make your home shine on camera. You'd be amazed at the difference the correct lighting and a wide-angle lens can make!

4. OVERPRICING: This is the number one mistake sellers make

We know you want to get the best possible price for your home in the shortest amount of time. We know you want to build a room to negotiate. We also know this market. We know what has sold and for how much. We have come to the negotiating table many, many times. We watch national trends closely and local Tampa Bay trends even more closely. Frankly, it is in OUR best interest to get you the best price you can get. We will bring you comparative listings and sold comps to corroborate our pricing recommendation. Finally, we know that pricing your property competitively will get it sold sooner, and that experience has confirmed that selling early almost always means selling at a higher price

Find Your Home Value

Establishing the right asking price is critical to the home selling process. Enter an address above and see the Automated Valuation Model (AVM) estimates for your home. Keep in mind that this is only a starting point as estimates vary greatly across national AVMs.

Find Your Home Value

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